Thursday, November 17, 2016

The Somatic Marker

The Somatic Marker Theory is an intuition, a pulse of emotions that causes action or feeling in regards to a situation, nerve impulses triggering emotion. The theory implies that the trigger is not just a sense in one part of the body but a command, somatic markers are associated with rapid heartbeat=anxiety or nausea=disgust. It strongly influences decision making as in economic theory, decision making is devoid of emotion and is rooted in logical facts and situation.

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